How We Did $1.7M During Black Friday With Dropshipping

Every time we share results like this, someone inevitably asks:

“Okay, but what’s the difference between your business and mine?”

“What are you doing that I’m not?”

“What’s the secret?”

Here’s the uncomfortable truth:

There is no secret.

There are only four things we do consistently—long before Black Friday ever arrives.

Let’s break them down…

1. Time in Market: Your First Year Doesn’t Count (And That’s Normal)

If you’re in your first year—or even your second—it is not realistic to expect $1M+ months.

This store?

We’re three-plus years into the niche.

That matters because:

• You’ve had time to understand the market

• You’ve built repeat customers

• You’ve added more brands

• You’ve collected more data

• You’ve optimized your store hundreds of times

• You’ve ranked for organic keywords

• You’ve made mistakes and corrected them

A newer store cannot replicate the outcomes of a mature store.

But it can absolutely follow the trajectory.

We had a student recently ask the question “What’s the difference between my store and your store?”

The student who asked me this question?

Their first-year numbers were nearly identical to ours in year one.

If they keep going, they’ll be in a million-dollar month window in 2–3 years.

Not because of hacks.

But because of the compounding effect of time in market.

2. Consistency: Not Sexy, Not Marketable, But Completely Unbeatable

Here’s what most store owners do:

• Work hard for two weeks

• Burn out

• Disappear for a month

• Try a new tactic

• Don’t finish it

• Chase a shiny object

• Get discouraged

• Repeat

Here’s what we do with this store:

The team and CEO is fantastic, they’re consistently working on smaller improvements, all year long…

• Small conversion tweaks

• New landing pages

• Better product descriptions

• Better merchandising

• Better collections

• Cleaner UX

• More authority signals

• More email flows

• More FAQs

• More reviews

• Better phone scripts

None of these are game-changers individually.

But together?

When you have great deals to offer, you get a 4.65% conversion rate on $1,000+ products at large scale.

Which is pretty much unheard of…

That doesn’t happen by luck.

And it sure as hell doesn’t happen in the first 12 months.

3. The Right Brands: This Is Where Many Dropshippers Fail

No matter how good your ads or CRO are…

If you don’t carry the brands people actually want, nothing else matters.

Most beginners:

• Add 3–5 suppliers

• Call it a day

• Never revisit brand strategy

• Never go to trade shows

• Never negotiate better supplier agreements

• Never identify the true demand drivers in their niche

Meanwhile, the stores that blow up?

They never stop acquiring suppliers.

They chase:

• The most searched brands

• The brands with passionate communities

• The brands with the highest AOV

• The brands with high margins

• The brands other competitors can’t/don’t get

And once they get them?

They spend time learning:

• How to position each brand

• The true reasons customers buy

• Which features matter

• What differentiates one model from another

• Which objections appear over and over

• What outcomes (not features) customers care about

That takes months, often years, to dial in.

But once it’s dialed in?

Black Friday hits differently.

4. Traffic Mastery: The Stores Making Millions Aren’t “Lucky”—They Understand Their Channels

Here’s the biggest misconception about Black Friday:

People think you do something special that week.

You don’t.

You just turn up the volume on the things you already know work.

This store has:

• 50% organic traffic

• 50% paid traffic

• A multi-year history of ad performance

• A deep understanding of keyword intent

• A content library that ranks 24/7

• A product catalog that’s optimized for search

• Retargeting lists spanning the entire year

So when Black Friday comes?

We spend.

We outbid.

We dominate impression share.

And we do it with confidence because we’ve tested everything already.

In November alone, we spent over $60,000 on ads.

That’s not bravery.

That’s data.

You don’t get that confidence in month 6.

You earn it through hundreds of small experiments.

The Truth Nobody Wants to Hear

Black Friday wins happen because:

• The store is mature

• The systems are mature

• The brand roster is mature

• The traffic engine is mature

• The team is mature (and great)

• The processes are mature

Most people want:

• One hack

• One secret app

• One cheat code

• One AI prompt

• One “steal this for 10X ROAS” trick

All of that is bullshit.

Here’s the real hack:

Show up. Do the work. Consistently. For years.

It may not be sexy, but if you came to this post expecting something different or quick…

You’re already going to lose. You’re mindset is stuffed.

So… Can YOU Have Months Like This?

Yes.

But you must start the clock.

Every month you delay…

You push your success further into the future.

Your store won’t magically develop aged domains, strong organic rankings, supplier depth, conversion rate optimization, or traffic mastery while you “wait for the right time.”

The right time doesn’t come.

You create it by starting.

Want Our Help?

Everything we do and have done to generate the results on this store, we teach exactly the same inside Dropship Breakthru.

No hacks.

No fluff.

No guesswork.

Just the real systems that lead to million-dollar months provided you apply them consistently.

Right now one of our biggest ever End-of-Year Sales is live at:

dropshipbreakthrough.com/eoy

If you want to spend next Black Friday celebrating instead of watching everyone else’s revenue screenshots…

Start now.

Your future store needs the time.